Sierra Leone’s Ministry of Tourism and Cultural Affairs (MTCA) in partnership with one of the leading tour operators in the country known as Visit Sierra Leone (VSL) has on December 9th 2019 held a press conference to update the public on plans to host the reputable BUDAPEST-BAMAKO Rally (B-BR 2020) as its final destination.
Held at the MTCA Conference hall in Freetown, Mr Mohamed Jalloh Director of Tourism while chairing the occasion, disclosed that the press was invited to sensitize and prepare public support to ensure Sierra Leone benefits immensely from this charitable adventure, being the final destination country starting from the Hungarian capital, Budapest via Spain, Mauritania and finally into Freetown SL through Kambia/Guinea Border. Also as part of his welcome address, the Director described the opportunity as ” Being the first in its kind in SL” with the tourism vehicular road caravan starting from January 31st 2019 and ending on the 16th February 2019 at the National Stadium where H.E. President Bio is expected to address a host of international tourists from 80 countries. He justified how such huge visit will further enhance the enabling environment to transform the face of Sierra Leone’s tourism sector.
The CEO of VSL, Mr Bimbola Carol facilitator of the said humanitarian adventure, assessed the forthcoming tour as one of the biggest tourism markets for the nation since the end of the decade long civil unrest as he appealed to the media for cooperation to sensitize the country positively, describing them as logistic partners in complementing His Excellency’s tourism-rebranding dream.
Madam Estelle, the Brussels Airline representative remarked that the Airline is proud to be the official sponsor of the B-BR 2020; declining that it’s not a competition but a humanitarian venture to promote sharing of experience, livelihood support and discovery.
Briefing the media on the journey’s background, the lead B-BR 2020 coordinator Mr G. Szabo, recalled his awful flight cancellation experience in Conakry, Guinea in 2004 due to plane crash forcing him to an alternative road drive back home in Hungary. He delightfully chronicled the massive increase in the number of participants in the said African tour from 100 in 2005 to 700 in 2020. Mr Szabo, however, revealed the scepticism initially harboured by the majority of international tourists about their security in SL as he briefed the press on some positive moves he has made to frankly convince them about SL being a peaceful destination worth seeing and explore.
In her keynote address, The Hon. Minister of Tourism and Cultural Affairs Dr. Memunatu B. Pratt, while acknowledging VSL as one of the credible service providers in the country, commended the CEO for partnering with the Ministry to make SL a world- classed tourism destination. She maintained that this objective can only be achieved through a strong public-private partnership engagement. The Hon. Minister recalled the 1970s and 80s Paris Rally that SL ones witnessed as she described the forthcoming B-BR 2020 as a unique venture and an opportunity to offer such an interesting experience to the current generation of Sierra Leoneans.
Reminding the press about the top-ranking status of SL in the recent global International Safety Index assessment, Dr. Pratt encouraged the public to be aware of the said event, gearing up public expectation to offer the best hospitable behaviour to attract international visitors some of whom may consider the country for a permanent stay even after the said charity tour. “Sierra Leone has been removed from the list of high-risk zones due to tremendous efforts of Government supported by its citizens, which has led to some socio-economic and political stability, being a recipe for sustainable the tourism that the country needs to maintain and improve upon as a resilient nation,” she confirmed.
Meanwhile, some critical questions from journalists were satisfactorily responded to by the Ministry and partners present.