About Us
Mandate
Mission
Vision
Core values
The Tourism Board team has come together to discuss and formalize a set of consensus core values that define the positive, proactive nature and worldview of both the organization itself and its employees.
The Tourism Board team has come together to discuss and formalize a set of consensus core values that define the positive, proactive nature and worldview of both the organization itself and its employees.
- We live with integrity.
- We are passionate.
- We communicate effectively.
- Partner. Collaborate.
- We work hard and play hard.
- We support personal and professional development.
- We embrace and drive change
- We use our resources to the fullest potential.
Strategic Objectives
To double the number of tourist arrivals by air (From 150,000 tourists in 2019 to 450,000 tourists by 2022) through effective connectivity, marketing & promotion and continuous cooperation with the stakeholders by contributing significantly to the Gross Domestic Product (GDP) in Sierra Leone;
Primary products such as “eco-tourism, followed by “Leisure” and “Domestic”, as the main tourist elements within the country;
Emerging products that are exciting and have potential as tourist destinations such as Beaches and Recreation Parks, waterfalls.
Activity-based products such as bird watching, diving, cruise tourism, sports & adventure tourism, gastronomy tourism, education tourism, MICE (Meetings, Incentives, Conventions & Exhibitions/ Events), homestay, culture and community-based tourism; To attract foreign investment and diversify tourism products and services as well as to increase marketing and promotion through alternative financing methods to help reduce the burden of Government’s spending.
To increase the growth of industrial development and related tourism services by achieving international excellence and recognition through:
