Nigeria- Lagos, 15th September, 2025. In a landmark moment for Sierra Leone’s travel and tourism sector, Mrs. Nabeela Farida Tunis, the Minister of Tourism and Cultural Affairs, has been announced Best Minister of Tourism in Africa at this year’s 21st AKWAABA African Travel Market. The announcement also places her among the continent’s Top 100 Travel and Tourism Personalities, underscoring her commitment, consistency, and courage in advancing tourism despite challenges.

This dual recognition marks a significant milestone for Sierra Leone, highlighting the nation’s potential and the minister’s leadership in driving a resilient and inclusive tourism strategy. The accolade not only elevates the profile of Sierra Leone on the continental stage but also signals opportunities for investment, partnerships, and sustainable tourism development.

A gala recognizing top leaders in travel and tourism, showcasing individuals who have demonstrated vision, impact, and sustained contributions to the industry

A moment of celebration as the General Manager of the National Tourism Board (NTB) took to the floor, dancing in appreciation of the recognition and the minister’s twin awards.

This public display of support underscored a sense of unity within the African tourism community and a shared belief in the transformative power of strategic leadership. Nabeela Farida Tunis’s recognition as Best Minister of Tourism in Africa came alongside her inclusion in the continent’s Top 100 Travel and Tourism Personalities. This pairing highlights:

The minister has a consistent track record of delivering policy, programs, and partnerships that promote cultural heritage, sustainable tourism, and community benefits. Her achievements reflect not only personal leadership but also the hard work of Sierra Leone’s tourism and cultural sector in collaboration with regional partners.

AKWAABA African Travel Market serves as a premier platform for industry professionals, policymakers, hoteliers, and tour operators to showcase opportunities, discuss challenges, and forge collaborations. The 21st edition in Nigeria provided a high-profile stage for African leaders to highlight successful initiatives and to announce new ventures aimed at boosting intra-African travel, adventure tourism, cultural experiences, and sustainable development.

Her leadership is frequently described as characterized by commitment, consistency, and courage—qualities that are essential for navigating the complexities of tourism policy, post-pandemic recovery, and the evolving preferences of travelers.

Finally, these awards will increase visibility on the continental stage, investment potential, and strengthened partnerships in culture and tourism infrastructure. For Africa: A spotlight on effective governance in tourism, the value of cross-border collaborations, and a stronger emphasis on sustainable, culturally rich travel experiences. For the Tourism Industry: Inspiration for leaders across the continent to pursue ambitious, people-centered strategies that deliver economic and social benefits to local communities.

NTB Communications and P.R