Travel – National Tourist Board

Articles Discover Hospitality News Tourism Tours TravelJuly 20, 2026July 30, 2026 By Sierra Leone National Tourist Board

Sierra Leone Strengthens Its Position as a Leading Conference Tourism Destination in West Africa by hosting the ECOWAS Mid-Year Summit

Julius Maada Bio International Conference Centre, Lungi, Port Loko District | 18–19 July 2026

Sierra Leone has reinforced its growing reputation as a destination for international conferences, diplomatic engagements, investment forums and major regional events following the successful hosting of the ECOWAS Mid-Year Summit 2026 and the commissioning of two landmark facilities in Lungi.

The newly inaugurated Julius Maada Bio International Conference Centre and the ECOWAS Logistics Depot were officially commissioned on 18 July 2026. The conference centre subsequently hosted the Summit on the Future of Regional Integration in West Africa and the 69th Ordinary Session of the ECOWAS Authority of Heads of State and Government on 19 July 2026.

A New Gateway for International Events

Located in Lungi, Sierra Leone’s principal international gateway, the Julius Maada Bio International Conference Centre represents a major expansion of the country’s capacity to host high-level meetings, conferences, exhibitions, business forums and diplomatic events.

Its strategic location near Freetown International Airport provides convenient access for international delegates, investors, development partners and business travellers entering Sierra Leone.

During the commissioning ceremony, President Dr Julius Maada Bio described the facility as a strategic national investment that reflects Sierra Leone’s increasing confidence, ambition and influence within West Africa.

“From this gateway, Sierra Leone will increasingly connect West Africa to the world,” President Bio stated.

The modern facility complements the Bintumani International Conference Centre in Freetown, which hosted the ECOWAS statutory meetings from 12 to 17 July 2026. Together, the two venues demonstrate Sierra Leone’s capacity to coordinate and deliver major international programmes across multiple locations.

Advancing Conference and Business Tourism

The successful organisation of the ECOWAS Mid-Year Summit demonstrates Sierra Leone’s readiness to compete within the growing global market for meetings, incentives, conferences and exhibitions.

International events generate demand across the tourism and hospitality value chain. Visiting delegates require accommodation, catering, transportation, communication services, entertainment, cultural experiences and professional event support.

As Sierra Leone attracts more international conferences, the benefits are expected to extend to:

Hotels and guesthouses in Lungi and Freetown; restaurants and catering businesses; airlines, water taxis and ground-transport operators; tour guides and destination-management companies; event planners, photographers and media professionals; artisans, cultural performers and creative entrepreneurs; and small and medium-sized businesses providing goods and services.

President Bio emphasised that international events hosted at the conference centre would stimulate tourism, create employment and generate new opportunities for businesses and communities across the country.

Sierra Leone Showcases Its Hospitality

The ECOWAS Mid-Year Summit brought Heads of State and Government, ministers, diplomats, international organisations, development partners, business leaders and senior regional officials to Sierra Leone.

ECOWAS commended the Government and people of Sierra Leone for the hospitality and organisation provided throughout the summit. The event demonstrated the country’s capacity to coordinate protocol, accommodation, transportation, security, media operations and visitor services for a major international gathering.

Beyond the formal meetings, the summit provided an opportunity to present Sierra Leone as a welcoming destination defined by cultural diversity, religious harmony, resilience and the warmth of its people.

Visitors to the country can experience its remarkable Atlantic coastline, historic sites, traditional cuisine, vibrant cultural heritage and diverse natural attractions while participating in conferences and business engagements.

Lungi’s Growing Tourism Potential

The commissioning of the international conference centre introduces new opportunities for tourism and hospitality development within Lungi and the wider Port Loko District.

As international events increase, the area has the potential to attract further investment in hotels, restaurants, transport services, entertainment facilities, visitor information services and organised tourism experiences.

Its proximity to Freetown International Airport also makes Lungi strategically positioned for short-stay business travellers, conference delegates and visitors seeking convenient access to the capital and other destinations across Sierra Leone.

The conference centre can therefore serve not only as a diplomatic venue but also as a catalyst for destination development, private-sector investment and employment within surrounding communities.

A Trusted Centre for Regional Dialogue

The 69th Ordinary Session concluded with President Bio transferring the Chairmanship of the ECOWAS Authority of Heads of State and Government to Senegalese President Bassirou Diomaye Faye.

The summit also appointed General Birame Diop of Senegal as the next President of the ECOWAS Commission for the 2026–2030 term, effective from 1 September 2026.

The peaceful transition of regional leadership, together with the successful commissioning of the two facilities, highlighted Sierra Leone’s growing role as a trusted host for diplomacy, peacebuilding, economic cooperation and international dialogue.

Positioning Sierra Leone for the Future

The ECOWAS Mid-Year Summit 2026 represents an important milestone in Sierra Leone’s development as an international conference and business tourism destination.

With modern conference infrastructure, improved international connectivity, experienced hospitality providers, a welcoming population and a wide variety of cultural and natural attractions, Sierra Leone is increasingly prepared to host regional summits, corporate retreats, exhibitions, investment forums, professional conferences and international events.

The successful gathering in Freetown and Lungi sends a clear message to event organisers, investors and travellers: Sierra Leone is open, ready and positioned to welcome the world.

Discover Sierra Leone — Where Freedom Lives.

Articles Explore Gastronomy Tourism TravelApril 17, 2026August 20, 2026 By Sierra Leone National Tourist Board

WTM Africa 2026: Sierra Leone showcasing Eco-Tourism, Culture, and Gastronomy.

CAPE TOWN, South Africa – Sierra Leone is set to make a bold appearance at the 2026 World Travel Market (WTM) Africa, holding in Cape Town from April 13th to 15th. Leading a high-level delegation, the National Tourist Board (NTB) is arriving with a clear mission: to position the “Salone” brand as a premier emerging destination for Eco-Tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions).

Under the visionary leadership of the Minister of Tourism and Cultural Affairs, Madam Nabeela Farida Tunis, Sierra Leone’s participation focuses on the transformative power of “Culture and Creativity.” The delegation aims to leverage this global trade fair to unveil the country’s vast cultural heritage and untapped tourism potential to international investors and travelers.

The strategic push at WTM Africa aligns with Minister Tunis’s ongoing commitment to sustainable tourism. By highlighting Sierra Leone’s pristine landscapes and its capacity to host world-class corporate events, the Ministry is signaling that the country is open for business and ready for the global stage.

During the three-day event, the Sierra Leonean delegation will be promoting two landmark upcoming events that underscore the country’s diversity:

1. The One Nation Reggae Festival: A celebration of music, unity, and the deep-rooted creative spirit of the Sierra Leonean people.

2. The UN Tourism Regional Gastronomy Forum for Africa (3rd Edition): A prestigious continental gathering that highlights the intersection of food, tourism, and economic development.

The General Manager of the National Tourist Board, Madam Fatmata Mida Carew, who is leading the delegation in Cape Town, will host a special Sierra Leone Cultural and Gastronomy Day on the final day of the fair, April 15th.

Visitors to the Sierra Leone pavilion will be treated to an authentic sensory experience, featuring signature local foods and traditional beverages. This showcase is designed to offer a “literal taste” of Sierra Leonean hospitality, proving that the country’s flavors are as rich and inviting as its landscapes.

As WTM Africa kicks off tomorrow, Sierra Leone stands ready to invite the world to discover its culture, its creativity, and its breathtaking natural beauty.

Adventure Articles Tourism Tours TravelMarch 6, 2026June 16, 2026 By Sierra Leone National Tourist Board

Second Batch of Budapest–Bamako–Freetown Rally Celebrates Grand Finish in Freetown

6 March 2026 | Freetown

The second cohort of participants in the Budapest–Bamako–Freetown Rally has completed its entry into Sierra Leone, marking another significant milestone in the nation’s hosting of the internationally acclaimed adventure rally. The convoy, comprising 420 participants across 203 vehicles and motorbikes, entered Sierra Leone through the Gbalamuya Border Crossing before proceeding to Bureh Beach for an overnight stop designed to showcase the nation’s vibrant culture and renowned hospitality.

At Bureh Beach, rally participants were treated to an evening of cultural entertainment organised by the Ministry of Tourism and Cultural Affairs, the National Tourist Board, and key partners. The programme featured live band performances, traditional cultural displays, and lively beachside festivities, creating a memorable atmosphere for the visiting teams. This event offered participants a unique introduction to Sierra Leone’s rich cultural heritage while highlighting the country’s expanding tourism potential.

Following the overnight engagement, the convoy departed Bureh Beach under escort from the Sierra Leone Police and other security personnel, continuing its journey to the capital city, Freetown. The rally concluded at the Gigibonta Car Park, where government officials, tourism stakeholders, and enthusiastic spectators gathered to welcome the teams as they completed their remarkable intercontinental expedition across Europe and Africa.

Speaking at the finish-line reception, Mohamed Jalloh, Director of the Tourism, Travel and Exchange Program, emphasised the broader significance of the rally for Sierra Leone’s global engagement.

“The Budapest–Bamako–Freetown Rally is more than a motorsport adventure; it represents a cultural bridge that connects people, promotes friendship among nations, and highlights Sierra Leone as a welcoming and exciting tourism destination,” he stated.

The rally continues to deliver meaningful benefits to Sierra Leone by strengthening the country’s international visibility, attracting global visitors, and stimulating economic activity in communities along the route. Through events such as the Budapest–Bamako–Freetown Rally, Sierra Leone is steadily positioning itself as an emerging hub for adventure tourism, cultural exchange, and international events.

Creative Gastronomy News Tourism TravelMarch 4, 2026June 16, 2026 By Sierra Leone National Tourist Board

Sierra Leone’s Minister of Tourism and Cultural Affairs secures hosting rights for 3rd UN Tourism Regional Forum on Gastronomy Tourism in 2026 in Sierra Leone

The deal was finalized on the opening day of ITB Berlin, the world’s leading travel trade show. The announcement follows a high-level meeting between the Sierra Leonean delegation and the leadership of UN Tourism (formerly UNWTO), led by Madam Elsia Grancourt, the Regional Director for Africa.

The selection of Sierra Leone marks a significant milestone in the country’s “Culture and Creativity” campaign. During the deliberations, Minister Tunis and her team demonstrated a high level of preparedness, providing comprehensive responses to the technical and logistical requirements posed by the UN Tourism team.

“Sierra Leone is ready to showcase its rich culinary heritage to the world,” Minister Tunis stated. “Gastronomy is a powerful tool for cultural preservation and economic growth, and we are honored to lead this conversation for the continent in 2026.”

The UN Tourism Regional Forum on Gastronomy Tourism for Africa is a prestigious platform designed to promote the link between food, culture, and tourism. By hosting the third edition, Sierra Leone joins an elite group of African nations leading the charge in culinary diplomacy:

1st Edition: Victoria Falls, Zimbabwe (July 2024)
2nd Edition: Tanzania (April 2025)
3rd Edition: Sierra Leone (December 2026)

Madam Elsia Grancourt and her team expressed confidence in Sierra Leone’s leadership, noting that the country’s proactive approach at ITB Berlin has placed it on a strong footing to deliver a world-class event.

The 2026 forum is expected to attract international chefs, tourism ministers, policy makers, and global media to Freetown, providing a massive boost to the local hospitality sector and highlighting the unique flavors of the “Lion Mountain” to the global stage.

As Sierra Leone prepares for this prestigious gathering, the Ministry of Tourism and Cultural Affairs invites stakeholders and the private sector to collaborate in making the 2026 Gastronomy Forum a historic success for the nation and the African continent.

BERLIN, Germany – In a landmark achievement for West African tourism, Sierra Leone’s Minister of Tourism and Cultural Affairs, Mrs. Nabeela Tunis has officially secured the hosting rights for the 3rd UN Tourism Regional Forum on Gastronomy Tourism for Africa. The event is scheduled to take place from December 2nd, 3rd, and 4th, 2026.

1st Edition: Victoria Falls, Zimbabwe (July 2024)
2nd Edition: Tanzania (April 2025)
3rd Edition: Sierra Leone (December 2026)

Adventure Discover Explore Tourism TravelMarch 3, 2026March 3, 2026 By Sierra Leone National Tourist Board

Ministry of Tourism and Cultural Affairs to Host Second Batch of 2026 Budapest-Bamako-Freetown Rally Finish Line Events in Freetown

Adventure Discover Explore Tourism Tours TravelJanuary 15, 2026January 16, 2026 By Sierra Leone National Tourist Board

𝙎𝙞𝙚𝙧𝙧𝙖 𝙇𝙚𝙤𝙣𝙚 𝙋𝙧𝙚𝙥𝙖𝙧𝙚𝙨 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙂𝙧𝙖𝙣𝙙 𝘼𝙧𝙧𝙞𝙫𝙖𝙡 𝙤𝙛 𝙩𝙝𝙚 𝘽𝙪𝙙𝙖𝙥𝙚𝙨𝙩-𝘽𝙖𝙢𝙖𝙠𝙤- 𝙁𝙧𝙚𝙚𝙩𝙤𝙬𝙣 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚 2026

𝙏𝙝𝙚 𝙍𝙤𝙖𝙙 𝙩𝙤 𝙁𝙧𝙚𝙚𝙩𝙤𝙬𝙣: 𝙎𝙞𝙚𝙧𝙧𝙖 𝙇𝙚𝙤𝙣𝙚 𝙋𝙧𝙚𝙥𝙖𝙧𝙚𝙨 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙂𝙧𝙖𝙣𝙙 𝘼𝙧𝙧𝙞𝙫𝙖𝙡 𝙤𝙛 𝙩𝙝𝙚 𝘽𝙪𝙙𝙖𝙥𝙚𝙨𝙩-𝘽𝙖𝙢𝙖𝙠𝙤- 𝙁𝙧𝙚𝙚𝙩𝙤𝙬𝙣 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚 2026.

Kai Bockarie-Saquee

Coms/ PR- NTB

+23277347810

FREETOWN – The engines are roaring, the dust is settling, and the spirit of adventure is about to descend upon the Atlantic coast. Sierra Leone is gearing up to welcome the world’s largest amateur vehicular rally, the Budapest-Bamako Freetown Challenge, in what promises to be a spectacular display of culture, creativity, and endurance. This year, the rally arrives in two massive waves, bringing over a thousand adventurers from across the globe to the sandy shores of Bureh and the bustling streets of Freetown.

The 2026 edition of the rally is set to be one of the largest in its history. The first cohort, scheduled to cross the border on February 8th, comprises a staggering 352 vehicles and approximately 794 participants. These intrepid travelers have crossed continents, deserts, and savannahs to reach the “Explore West Africa Sierra Leone.”

A second wave of adventurers will follow a month later, arriving on March 5th, bringing another 203 vehicles and nearly 500 participants. Together, they represent a significant boost to local tourism and a unique opportunity for cultural exchange. The journey into Sierra Leone offers participants a scenic tour of the country’s diverse landscapes. On February 8th, teams will enter through two primary border crossing points: Kambia Balamya and Kamakwi Madina Oula.

Those entering via Kamakwi will navigate the legendary Kabba Ferry before merging with the main route at Masiaka. From there, the convoy will snake through Waterloo, heading straight for the pristine sands of Bureh Beach. Bureh Beach will transform into a vibrant hub of “Culture and Creativity.” The overnight stay is not just a rest stop; it is designed as an immersive experience featuring camping under the stars, live entertainment, and a “mini-gastronomy” festival showcasing the best of Sierra Leonean cuisine.

The climax of the event takes place on the morning of February 9th. At 9:00 AM, the engines will fire up for the final leg of the journey. The route is designed to maximize visibility and celebration, taking the rally through the heart of the capital.

The convoy will travel from Bureh Beach through Waterloo, past Up Gun, and onto the historic Kissy Road. In a bold move that brings the rally to the people, the vehicles will navigate the famous bustle of Abacha Street and PZ, turning the city center into a moving festival. From downtown, the route proceeds along Siaka Stevens Street, up to St. John, through Congo Cross and Wilkinson Road, before hitting the coastal stretch of Lumley Beach.

The journey officially concludes at the Gigibonta Car Park, where the Finish Line Gate awaits. Here, amidst the ocean breeze and cheering crowds, the participants will celebrate the end of a grueling but rewarding trans-continental journey.

For Sierra Leone, this event is more than just a rally; it is a testament to the country’s growing status as a premier destination for adventure tourism. As the dust settles on Lumley Beach this February, Freetown will once again prove that it is a city of warmth, resilience, and unbridled hospitality.

KEY DATES AT A GLANCE

COHORT 1

Arrival in Sierra Leone: February 8th, 2026

Overnight: Bureh Beach (Camping & Entertainment)

Finish Ceremony: February 9th, Gigibonta Car Park, Freetown

Size:352 vehicles, –794 participants

COHORT 2

Arrival in Sierra Leone: March 5th, 2026

Overnight: Bureh Beach

Finish Ceremony: March 6th, Freetown

Size: 203 vehicles, -492 participants

Creative Heritage Tourism TravelNovember 29, 2025December 2, 2025 By Sierra Leone National Tourist Board

One Nation Reggae Concert Delivers a Historic and Unprecedented Night in Freetown

28th November, 2025- Radisson Blu Garden

The One Nation Reggae Concert delivered an unforgettable night of music, culture, and unity, marking one of the most iconic moments in Sierra Leone’s entertainment history. The atmosphere was electric as an overwhelming and jubilant crowd filled the venue, eager to witness global reggae icons share the stage with Sierra Leone’s finest reggae talents.

Government officials, members of the diplomatic community, private sector leaders, the Reggae Union, and reggae lovers from all walks of life turned out in massive numbers. The event was completely sold out, with thousands flocking to the garden to experience greatness and celebrate a historic fusion of African and Caribbean artistry.

One Nation Reggae Festival_2025

The concert opened with brilliant performances by Sierra Leonean reggae artists, who set a powerful tone for the night. Their vibrant delivery ignited the crowd and showcased the depth of local talent. As anticipation built, the international icons took the stage one by one, sending waves of excitement across the venue.

The audience was treated to spectacular performances from Aquane, Lucan I, Danny Bless, Queen Ifrica, Jah Thunder, and Christopher Martin, each artist bringing unmatched energy, soul, and rhythm. The night reached its peak when festival headliner Sizzla Kalonji stepped on stage, delivering a breathtaking, high-powered performance that left the crowd roaring with admiration.

Throughout the concert, Minister of Tourism and Cultural Affairs, Nabeela Tunis, was widely praised for her vision and leadership in bringing this groundbreaking festival to life, creating a cultural bridge between Sierra Leone and Jamaica.

The event was filled with electric performances, heartfelt messages, and joyful applause that echoed deep into the night. History was truly made as reggae was reignited in Sierra Leone, fusing shared roots and shared rhythm, and strengthening the enduring cultural connection between Sierra Leone and Jamaica.

Articles Discover Explore Heritage Tourism TravelNovember 14, 2025February 6, 2026 By Sierra Leone National Tourist Board

Sierra Leone Reimagined: A Story of Resilience, Beauty, and National Momentum

Sierra Leone’s new edition of Destination Sierra Leone spotlights a nation rising with confidence, purpose, and renewed global presence. This issue captures the country’s breathtaking landscapes, empowered communities, and transformative milestones in tourism. As you explore the publication, we invite you to join us in protecting the natural and cultural assets that make Sierra Leone truly exceptional. 🇸🇱

Sierra Leone Tourism Delegation destination profiling to Africa Showcase North America 2025

Sierra Leone’s tourism marketing team is fully participating in the Africa Showcase in North America, following a successful World Travel Market. This year’s Africa Showcase operates across four dynamic North American cities over two action-packed weeks, delivering a high-impact platform for Sierra Leone to engage with pre-qualified buyers and industry leaders.

North America remains Africa’s most sought-after source market, driven by Robust economic resilience, a growing appetite for long-haul travel, and increasing interest in immersive, meaningful experiences. For Sierra Leone, North America represents a powerful opportunity to scale by connecting with buyers who specialize in luxury, culture, wellness, and bespoke itineraries.

Sierra Leone’s delegation will engage directly with up to 300 pre-qualified buyers, including:

Luxury tour operators, Africa specialists, Product managers, and Influential retail agents. This roadshow is designed to be high-energy and high-impact, placing Sierra Leone in front of those who matter most to decision-making and partnerships.

Africa Showcase North America is backed by in-market insight from partners at Rethink Travel Marketing. Their expertise ensures that Sierra Leone’s participation is efficient and strategically aligned with market demand, maximizing return on investment.

The event setup is tailored to maximize productive meetings with buyers who have a clear interest in Sierra Leone’s product offerings. The focus is on curated engagements that match Sierra Leone’s tourism strengths with buyer needs, reducing noise and increasing conversion potential. North American clients typically embark on long-stay trips with higher budgets, seeking safari experiences, cultural immersion, wellness programs, and bespoke itineraries. The structured buyer program enables Sierra Leone to meet 2–3 times more qualified buyers than on an independent trip, with attendees carefully aligned to Sierra Leone’s offerings.

Participation in the Africa Showcase North America will raise awareness among influential buyers and media in key markets. The event is a catalyst for meaningful collaborations with tour operators, product managers, and agents who can drive repeat business.

Market Insights: In-market insights from Rethink Travel Marketing will inform product development, pricing, and marketing strategies to better meet the preferences of North Americans.

As Sierra Leone continues to leverage this momentum, the country’s tourism team is poised to:

Highlight Sierra Leone’s diverse experiences—from pristine natural landscapes to rich cultural heritage.

Promote sustainable and responsible travel practices that appeal to discerning North American travelers.

Build lasting partnerships that expand Sierra Leone’s footprint in the competitive North American travel landscape.

NTB COMS Unit.

🎥 Watch the Highlights: Sierra Leone Showcases at Africa Showcase North America Here!

Discover Explore News Tourism TravelNovember 5, 2025 By Sierra Leone National Tourist Board

Sierra Leone Tourism delegation intensifies global reach with Critical fruitful meetings with Global Partners in WTM Day one.

WTM 4th November, 2025. London Excel, Sierra Leone tourism delegation held a series of focused meetings with key industry leaders to advance the nation’s tourism strategy, boost global visibility, and secure support for upcoming initiatives.

Meeting with Kate McWilliams, Managing Director, LOTUS. The delegation caught up with Kate McWilliams, centered on refining the show agenda and addressing questions about the upcoming Wednesday event. Discussions included anticipated turnout, content curation, and opportunities to showcase Sierra Leone’s diverse tourism offerings to the European audience. Plans for Europe in 2026 were explored, with emphasis on exploring partnership opportunities and identifying agency support needed to ensure robust representation under the wider contract. The tone was collaborative, with both sides outlining concrete next steps for promotional activities, media engagement, and participant outreach.

The team also met with Mr. Adrian Phillips, Managing Director, Bradt Guides. The Bradt team extended thanks to the National Tourism Board (NTB) for technical support.

The new edition of the Bradt Guide to Sierra Leone has been launched, marking a comprehensive update and expansion (4th edition). The guide remains the only fully English-language, in-depth resource dedicated to Sierra Leone. The delegation highlighted Bradt’s role in shaping international perceptions and driving responsible, immersive travel experiences. Opportunities for continued collaboration and additional feature opportunities in Bradt’s forthcoming travel packages were discussed.

A well-composed trade meeting with Linzi Barber, Regional Managing Partner. The focus was on Air Sierra Leone, the country’s newly established flag carrier, founded in 2024 and operational since January 2025. Air Sierra Leone’s maiden international route to London Gatwick signals a strategic move to connect Sierra Leone with major international hubs, supporting tourism, business, and cultural exchange. The airline’s ongoing expansion plans include additional West African markets and eventual broader intercontinental connectivity, which the delegation sees as a catalyst for higher visitor numbers and improved air access.

Another Media engagement with Craig Rix, Africa Travel Magazine. Travel Africa Magazine remains a pivotal platform for promoting Sierra Leone’s wildlife, landscapes, cultures, and heritage. The delegation reflected on media spend in 2024, noting four advertorial placements that contributed to increased awareness and interest. Craig Rix and the Travel Africa team reaffirmed their commitment to delivering in-depth features, expert travel guidance, and striking visual storytelling to inspire meaningful journeys to Sierra Leone.

Outcome

Ongoing collaboration with LOTUS to align show content, media outreach, and on-ground event activities with Sierra Leone’s tourism ambitions.

Finalization of European representation plans for 2026, ensuring strong agency support under the wider representation contract.

Monitoring Air Sierra Leone’s network expansion and leveraging new routes to optimize tourism flows and cross-border exchanges.

Continued media engagement with Travel Africa Magazine to sustain momentum and deepen international narratives around Sierra Leone’s tourism offerings.