The National Tourist Board (NTB) in strategic initiative to popularize the newly launched logo for the “Year of Culture and Creativity,” calling on industry stakeholders to integrate the new branding into their domestic campaigns.
Serving as the primary marketing and promotional arm of the nation’s tourism sector, the Board is spearheading the effort to ensure the new logo becomes a recognizable symbol of the country’s vibrant cultural landscape. The initiative aims to create a unified visual identity that highlights the intersection of tourism, heritage, and the creative arts for the year 2026.
The Board encouraging all industry players—including tour operators, hoteliers, event organizers, and travel agencies—to fully encapsulate the “Year of Culture and Creativity” design into their activities. The NTB advises that this new logo should appear alongside the standard destination logo, creating a cohesive brand message for domestic audiences.
To facilitate widespread adoption, the high-resolution copies of the logo available immediately. Stakeholders can obtain digital files directly from the Ministry or the National Tourist Board.
The Board envisions the logo being featured prominently on:
Local marketing brochures and flyers
Digital promotional materials
Event banners and collateral
Corporate stationery
While encouraging widespread use, the Board emphasized the importance of brand integrity. A key directive accompanies the release: the materials must maintain their original order and design at all times. Alterations to the logo’s color, shape, or composition are prohibited to ensure consistency across all platforms.
By adopting this shared visual identity, the tourism sector aims to amplify the message that this year is dedicated to celebrating the unique creative spirit that makes the destination truly special.
