𝙉𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙏𝙤𝙪𝙧𝙞𝙨𝙩 𝘽𝙤𝙖𝙧𝙙 𝙞𝙣 𝙧𝙚𝙖𝙙𝙞𝙣𝙚𝙨𝙨 𝙩𝙤 𝙥𝙤𝙥𝙪𝙡𝙖𝙧𝙞𝙨𝙚 𝙣𝙚𝙬𝙡𝙮 “𝙔𝙚𝙖𝙧 𝙤𝙛 𝘾𝙪𝙡𝙩𝙪𝙧𝙚 𝙖𝙣𝙙 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮” 𝘽𝙧𝙖𝙣𝙙 𝙇𝙤𝙜𝙤 𝙙𝙤𝙢𝙚𝙨𝙩𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙞𝙣 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥 𝙬𝙞𝙩𝙝 𝙏𝙤𝙪𝙧𝙞𝙨𝙢 𝙖𝙣𝙙 𝙃𝙤𝙨𝙥𝙞𝙩𝙖𝙡𝙞𝙩𝙮 𝙨𝙩𝙖𝙠𝙚𝙝𝙤𝙡𝙙𝙚𝙧𝙨.

The National Tourist Board (NTB) in strategic initiative to popularize the newly launched logo for the “Year of Culture and Creativity,” calling on industry stakeholders to integrate the new branding into their domestic campaigns.

Serving as the primary marketing and promotional arm of the nation’s tourism sector, the Board is spearheading the effort to ensure the new logo becomes a recognizable symbol of the country’s vibrant cultural landscape. The initiative aims to create a unified visual identity that highlights the intersection of tourism, heritage, and the creative arts for the year 2026.

The Board encouraging all industry players—including tour operators, hoteliers, event organizers, and travel agencies—to fully encapsulate the “Year of Culture and Creativity” design into their activities. The NTB advises that this new logo should appear alongside the standard destination logo, creating a cohesive brand message for domestic audiences.

To facilitate widespread adoption, the high-resolution copies of the logo available immediately. Stakeholders can obtain digital files directly from the Ministry or the National Tourist Board.

The Board envisions the logo being featured prominently on:

Local marketing brochures and flyers

Digital promotional materials

Event banners and collateral

Corporate stationery

While encouraging widespread use, the Board emphasized the importance of brand integrity. A key directive accompanies the release: the materials must maintain their original order and design at all times. Alterations to the logo’s color, shape, or composition are prohibited to ensure consistency across all platforms.

By adopting this shared visual identity, the tourism sector aims to amplify the message that this year is dedicated to celebrating the unique creative spirit that makes the destination truly special.