In changing the storyline of a tourism destination like Sierra Leone, from hoax and negative hypes.
The right moves to attract the tourist generating regions is through constant Destination marketing using B2B strategy and approach as introduced by the Minister of Tourism and Cultural Affairs using a tool kit known as “Tourism Governance” (TG) with smart tourism push-out engagement as it is done now.
The Managing Director who also served as VP buying Mr Yves Marceau received the team and thoroughly briefed on their operations over the years.
Yves through these engagements was able to state out that Adventure travel is more than a vacation. It’s a chance to get to know your world better by putting yourself on a first-name basis with the people, places, and things that make it worth exploring. The group is a small group with adventure travel experts, and have been existence for over 20 years.
They have got that way to design customer base by listening to travellers and giving them what they want: Top-notch tours in top-notch places with top-notch staff at great prices, and Sierra Leone is no mistake for future exchanges in travel and tours business.
G Adventures agreed on partnering with Sierra Leone on establishing tourism-based development projects that aid the profile of the destination.
Capacity building was part of the conclusions met, that training the community-based Tourism workers is part of their portfolio for the past twenty years. This approach has yielded phantom rewards in other destinations in Africa, and these Yves believed can be transferred to Sierra Leone.
Transfer of expertise to whatever projects are their mastery, especially Ecotourism site Developments and Management. Therefore, this ideal meeting if deliberations could further as suggested by the G Adventures.
The meeting closed with tight and firm deals, of stronger exchanges and coherently set future preparation and plans to visualise these mindsets.
Submitted by,
Kai B Saquee
Marketing and Publicist
NTB/MTCA
