World Travel Market amassed thousands of Exhibitors, Trade visitors, and a cohesive B2B networking. On the 5th of November, which happens to be the first day of the Trade fair, Sierra Leone commenced the trade fair with a well-organized Press Conference, which gathered quite a number of top travel writers, journalists, key Tour Operators and top officials of the Sierra Leone High Commission UK. This Conference was timely and needed to be held as Sierra Leone needs to position as a destination that is ready for business.
However, the Press Conference was hosted to ensure journalists and as well tour operators were given the first-hand information relating to accommodation, destination safety, airfares, water transportation, Tourism assets potentials and readiness of Government in partnering with the right investors to achieve these slated targets.
The Hon. Minister of Tourism and Cultural Affairs gave a resounding speech that pulled the Journalists and Tour Operators to request for a Familiarization Tours to Sierra Leone in few weeks ahead.
With a short but powerful presentation, from the new Tourism Rep Tim, he showcased Sierra Leone by just sliding high-resolution Tourism pictures, which captured the minds and hearts of these Tour Operators. Tim was able to introduce a new Tourism campaign slogan ” Sierraouisly surprising” Just after the Press Conference delegates processed to the booth for further meetings and networking. Finally, a new organization for AFRICA was launched at the Trade Fair called ATB African Tourism Board, where the Minister made a keynote address, on the timeliness and implored the team head, that this ATB must serve its purposes.