About Us

Tourism Development is not only a public driving sector, so together with our partners in the public and private sector, the National Tourist Board is working to establish Sierra Leone’s emerging tourist industry to enhance socio-economic development, with particular emphasis on eco-tourism. Sierra Leone’s potential is vast and with continuing improvements to the supporting infrastructures, facilities, sites, attractions and service quality, this undiscovered paradise has something special to offer to all our special visitors.

The National Tourist Board was established by an Act of Parliament in 1990 and started operations in 1991. It is a semi-autonomous body and the professional arm of the Ministry of Tourism and Cultural Affairs.

Mandate

The Board’s main objective is to enhance the development of Sierra Leone’s tourism opportunities and market Sierra Leone worldwide as an attractive tourist destination. It is also tasked with developing and promoting sustainable tourism development and maintaining the operations of all tourist establishments to ensure quality service delivery in compliance with the ECOWAS standards of classification of Tourist Establishments.

Mission

The Board’s main objective is to enhance the development of Sierra Leone’s tourism opportunities and market Sierra Leone worldwide as an attractive tourist destination. It is also tasked with developing and promoting sustainable tourism development and maintaining the operations of all tourist establishments to ensure quality service delivery in compliance with the ECOWAS standards of classification of Tourist Establishments.

Vision

Towards a sustainable growth and increase in the number of tourists that would contribute significantly to the growth of economic activities which is related to tourism.

Core values

The Tourism Board team has come together to discuss and formalize a set of consensus core values that define the positive, proactive nature and worldview of both the organization itself and its employees.

We live with integrity.
We are passionate.
We communicate effectively.
Partner. Collaborate.
We work hard and play hard.
We support personal and professional development.
We embrace and drive change
We use our resources to the fullest potential.

Strategic Objectives

To double the number of tourist arrivals by air (From 150,000 tourists in 2019 to 450,000 tourists by 2022) through effective connectivity, marketing & promotion and continuous cooperation with the stakeholders by contributing significantly to the Gross Domestic Product (GDP) in Sierra Leone;

Primary products such as “eco-tourism, followed by “Leisure” and “Domestic”, as the main tourist elements within the country;

Emerging products that are exciting and have potential as tourist destinations such as Beaches and Recreation Parks, waterfalls.

Activity-based products such as bird watching, diving, cruise tourism, sports & adventure tourism, gastronomy tourism, education tourism, MICE (Meetings, Incentives, Conventions & Exhibitions/ Events), homestay, culture and community-based tourism; To attract foreign investment and diversify tourism products and services as well as to increase marketing and promotion through alternative financing methods to help reduce the burden of Government’s spending.

To increase the growth of industrial development and related tourism services by achieving international excellence and recognition through: