The National Tourist Board was established by an Act of Parliament in 1990 and started operations in 1991. It is a semi-autonomous body and the professional arm of the Ministry of Tourism and Cultural Affairs.
The Tourism Board team has come together to discuss and formalize a set of consensus core values that define the positive, proactive nature and worldview of both the organization itself and its employees.
- We live with integrity.
- We are passionate.
- We communicate effectively.
- Partner. Collaborate.
- We work hard and play hard.
- We support personal and professional development.
- We embrace and drive change
- We use our resources to the fullest potential.
Primary products such as “eco-tourism, followed by “Leisure” and “Domestic”, as the main tourist elements within the country;
Emerging products that are exciting and have potential as tourist destinations such as Beaches and Recreation Parks, waterfalls.
Activity-based products such as bird watching, diving, cruise tourism, sports & adventure tourism, gastronomy tourism, education tourism, MICE (Meetings, Incentives, Conventions & Exhibitions/ Events), homestay, culture and community-based tourism; To attract foreign investment and diversify tourism products and services as well as to increase marketing and promotion through alternative financing methods to help reduce the burden of Government’s spending.
To increase the growth of industrial development and related tourism services by achieving international excellence and recognition through: