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Sierra Leone to penetrate new tourist generating markets: U.S.A and Canada as David Digregorio from CornerSun concludes Terms of Reference to lead the representation

Articles | Lastest News | Tourism

After a two day fruitful tourism business engagement by NTB’s Fatmata Mida Carew and her team. Receiving and settle for random meetings on Day three climax  the ceremony with more B2B, Cultura and gastronomic displace with a fine touch of diversity and humor.

9th November 2022, WTM ends with mass presence of trade visitors and the general public, visiting  booths, exchanging  business cards and closing deals and hoping for new  concepts was the centre of  every meetings  held yesterday at every.

Penetrating new markets as  United States of America and Canada is another added value, for the country to reach out to new hubs with new opportunities

Therefore, Cornersun Cornersun Tourism Marketing firm  help destinations establish a strong marketing strategy that leverages their key points of difference on;

Tourism Development

From analysis to implementation, they  help developing markets create their tourism strategy and become destinations to the very market they found.

Also to cover Public Relations with a  strong communication strategy which is  crucial for Sierra Leone’s destination regardless of its stage of development.

The third phase is the marketing and positioning of Sierra Leone as  tourism  destination which has to do with much branding and image building which was strategic and utmost concern of the delegation.

Successes attained during the trade fair are  immense and very encouraging for the tourism sector:

(a) Confirmation of contract and TOR with UK and German Tourism Representatives. This deals will benefit Sierra Leone in several ways as listed; Develops campaigns for domestic and international markets to promote group tours and meeting and convention travel by planning, budgeting for, and participating in trade shows and sales missions and as well increase tourist arrival and plan profitable Familiarization trips to Sierra Leone.

(b) Meeting with Wanderlust Travel Magazine: This leading European Travel Magazine is a leader in travel fact and destination content. This will help Sierra Leone as a destination to be profiled: More to that is;

Travel magazines are a great way to get a sense of where the traveler want to go on their  next vacation. Not only do they feature glossy photos of beautiful destinations, but they often offer travel tips and inside information. Also note,  Travel magazines are also a way to learn which areas are safe and which are not, as well as what is going on in the world around you. This makes them a perfect companion for any traveler who wants to be in the know about current events and locations that might interest them. Therefore, Sierra Leone is not an exception to have these leverages in the travel segment.

(b) Destination presence creation- Sierra Leone attending trade fairs is such a unique thing, to the country and its Tourism potential. More interest generating from frequent attendance and business engagement.

Sierra Leone Economic Diversification supporting growth sectors and Tourism is one of those sectors.


Kai Bockarie-Saquee


Communications and Publications Relations Unit

National Tourist Board.

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